> the small print
Privacy policy.
Last updated 11 November 2026
Who we are
Pixel & Bough is an independent creative and digital studio. It is the trading name of Michael McCaffrey and Owen Cox. We decide how your personal information is used on this site, which makes us the “controller” under UK data protection law.
You can reach us at hello@pixelandbough.studio.
What we collect, and why
- Messages you send us. If you email us or use the enquiry form on this site, we receive your email address, your name if you give it, your answers to the form questions and whatever else you tell us about your business. We use it to reply and to talk about working together. We do this because it is in our interests to answer you, and because you have asked us to take steps before a contract.
- Client details. If you become a client, we hold your contact and billing details, information about your business, and any access you give us to your website, Google Business Profile or other accounts so we can do the work. We use it to deliver our services and to keep proper business and tax records.
- Visit statistics, only if you say yes. If you accept analytics, Google Analytics tells us which pages are read, roughly where visitors are, and what kind of device and browser they use. We use this to improve the site, and we only do it with your consent.
- Technical data. Our hosting provider, Hostinger, handles each request to the site and records technical details such as your IP address. This is needed to deliver the site and keep it secure.
We do not sell your information, and we do not use it to make automated decisions about you.
Cookies and analytics
The site sets no cookies unless you accept analytics. If you do, Google Analytics sets cookies that tell one visit from another. If you decline, nothing is set and the site works exactly the same.
We save your choice in your browser’s local storage, so we don’t ask on every visit. You can change your mind at any time with the “Cookie settings” link at the bottom of any page, or by clearing this site’s data in your browser.
Fonts
The site loads its typefaces from Google Fonts. That means your browser contacts Google when a page loads, and your IP address is sent to Google as part of that request.
Who else sees your information
- Hostinger, which hosts the site and our email.
- Google, for fonts and, if you accept, analytics.
- Our email and other business software providers, who store messages and files on our behalf.
Some of these companies process data outside the UK. Where they do, we rely on the safeguards UK law recognises for international transfers.
How long we keep it
We keep enquiries for as long as we need to deal with them. If you become a client, we keep your information while we work together and afterwards for as long as the law requires us to keep business and tax records. Analytics data is kept for the period set in our Google Analytics account.
Your rights
You can ask us to show you the information we hold about you, correct it, delete it, limit how we use it, or send it to you in a portable format. You can object to us using it, and you can withdraw consent to analytics at any time. Email us and we will respond within one month.
If you are unhappy with how we have handled your information, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113. We would like the chance to put it right first.
Changes to this policy
If we change how we use your information, we will update this page and the date at the top.
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